Partnership in chain

Worldwide, the interaction between all links in the fruit and vegetable chain is increasing with the goal of better serving the consumer. This trend in chain partnership started 10 years ago, but is only now becoming more and more visible chain-wide. Since 1995, with the introduction of the first flavour tomato Aranca, Enza Zaden has had the policy of thinking and, where called upon to do so, working, with the chain.

So naturally, with the introduction of Sweetgreen we have developed a concept that you, as a player in the fruit and vegetable chain, can use. Of course, this concept was created with the active input of growers, wholesalers, retailers and the consumer.

The concept

Sweetgreen is a worldwide registered trademark. In conjunction with chain partners Enza Zaden developed a marketing campaign that matches with the needs of consumers and supports actively the extra cooking possibilities with Sweetgreen for the consumer.

Healthy	Vitamine-C
Versatile	New taste experience, new recipes
Flavourful	High brix
Natural	Natural breeding
Quality	Always green
Innovative	New and inviting
Support	Marketing material
Informative	Product information on web site

Every country has its own particularities and its own customs. Of course, we do not imagine that the Sweetgreen marketing campaign will be applicable to every country. We are always available to discuss the specific needs for your market.